"IT'S ALL ABOUT TRUST

"IT'S ALL ABOUT TRUST

You build trust by understanding what's important to me and demonstrating you understand.
The key is education. Don't throw ideas at me; educate me, but as equals.
They all called me when I sold my firm, but they all came to me with investment ideas.
They don't get my money, because they don't start with building trust."

You build trust by understanding what's important to me and demonstrating you understand.
The key is education. Don't throw ideas at me; educate me, but as equals.
They all called me when I sold my firm, but they all came to me with investment ideas.
They don't get my money, because they don't start with building trust."

James Spinella. Co-founder of technology business, ISD

James Spinella. Co-founder of technology business, ISD

Why

They say there are three limits on happiness: health, time and money. In 2011, a client of an accountancy practice we work with completed the sale of his business. The windfall was enough for the owner to be comfortable for the rest of his life, provided he could get decent financial advice. At the time, there was nobody the Partner felt comfortable recommending and three years later the IFA the client found for himself had halved the capital.

The Partner shared the story with his colleagues, who in turn told similar stories. One heartrending account was of an entrepreneur unable to work due to long-term illness. Previously, in good health and with a business producing annual profits of £1m+, the client had not received the right advice around insurance; now his family's financial wellbeing was under threat.

The partners resolved to find a team who could build a new professional practice that was genuinely different, a service where your adviser acts as the FD for your personal financial life. That practice is Mulberry Bow.

What

Convenient is the enemy of right

Ajaz Ahmed

At the heart of Mulberry Bow is the belief that there are no shortcuts to giving you peace of mind. We 'sweat the small stuff' on your behalf, and commit to helping you and your family for as long as you need us.

We begin with you educating us about what's important to you, how your finances are currently structured and what you want money to 'do' for you.

Then we educate you, without patronising, about the key threats to your financial wellbeing, and your most advantageous, non-controversial planning opportunities.

On this foundation we build a considered, well-informed and tailored Financial Plan for achieving your financial goals; then we walk every step of that journey with you.

How

Our unique five step process is tailored to the needs of successful business owners and professionals who are at the top of their game. While we do not give tax or legal advice, it is also informed by the awareness we’ve built over the years of the tax and legal issues faced by clients who have been financially successful.

We will work closely with your other professional advisers, and recommend people if there are any gaps in the team, so that the plan we construct with you acts as the glue that pulls all of the threads together.

We find it rewarding to help our clients invest intelligently and tax-efficiently, with a simple but coherent Estate Plan in place if appropriate and sensible provision for loved ones. It means you are free to focus on the things you are passionate about... whether that's giving your business interests your undivided attention, enjoying time with family and friends, or exploring some far-flung corner of the globe.

Who

Be careful whose advice you buy, but be patient with those who supply it

Mary Schmich

Before leading Mulberry Bow, Andrew, Jessica and Simon all worked for firms in Mayfair, looking after financially successful, self-made clients. Over time, they independently came to the same conclusion, that the culture of the businesses they represented meant that however much they cared, they were essentially selling products. Each wanted the opportunity to build something small, but high quality, with every client treated as an individual and complete alignment of interests. They wanted the client, or any member their family, to have complete trust in them and their advice.

Advisers who know what they are doing and are motivated by the client's best interests, rather than a sales target, are sadly rare in our industry, but they are worth seeking out. After all, managing your own personal finances can be a dry affair and an unwanted distraction from enjoying life, but getting it right is critical to your peace of mind.